In the early 2000s, I went to an interview for a solo marketer position at a small company. I was very nervous: I had little experience and knew practically nothing about marketing. However, my boldness made up for that. The CEO himself was conducting the interview.
Right off the bat, he asked me to define marketing. He demanded a definition, not “What is marketing?” Boldly, I mumbled something. He nodded. Then, he asked what I had done before. I spun some incredible nonsense as big as the Egyptian pyramids.
The conversation wasn’t going well. The CEO didn’t know what else to ask and felt out of place. I was brave but inexperienced, so I couldn’t figure out what else to say. We agreed to talk in a week.
The end.