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Evaluate ROMI, campaigns, and team structure, improve analytics
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MORE EXPERT BLOG
The Magic Pill of Positioning
Six questions to ask to build the perfect positioning with no pain
Unlocking Performance Insights
A Meta-Analysis of B2B Sales and Marketing KPIs and Benchmarks
How to Interview a Marketer If You’re a CEO?
Ask about their favorite campaign, collaboration with the sales department, and approaches to evaluating effectiveness
What to Do with Marketing… Next?
What kind of marketers should a young company hire, and how to grow marketing expertise
How to Ask and Answer “Why?“
If you need to get to the real answers to questions like “where are the leads“ or “when will the traffic increase“
How to Hire a Well-Up Marketer?
Three steps to find the perfect marketing team member
The Green Dashboard Syndrome
Six reasons why marketing has excellent reports, yet sales are still dissatisfied
COMING SOON:
The Structures of Marketing Teams
We are writing an article about the structures of marketing teams and how they should interact with sales and product managers
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Five Questions to Ask Before Hypothesis Testing
Magic questions, the answers to which solve 95% of problems before any project starts
COMING SOON:
When conflict between the CEO and CMO is inevitable
And how to ensure that the CMO can work happily ever after
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